The Facts
- In 2012, more people bought a SmartPhone than a PC.
- Mobile phones have become the #1 most used technological device, more than computers.
- Over half of all Americans have an Internet enabled phone. In fact, there are 4.2 billion mobile devices world-wide.
- People use their mobile phones 5 times more than their computers to search for businesses like yours. People always have their phones on them.
- By not having a mobile website, you are driving away potential customers.
- Fact is, people appreciate ease of access. 61% of people who visit a business’s website from their phone, will move on to a competitor if the website is not mobile-optimized. Can you afford to be neglecting those of your customers that have and use mobile phones?
- It is important for small local businesses to have mobile websites. Mobile websites are less expensive to build and maintain than traditional websites.
- 90% of people who use their mobile phones to search for local businesses are doing so “on-the-go” and tend to be more impatient and eager to take action (visiting a place of business or purchasing from a business over the phone). Can you afford to drive the customers most eager and willing to give you their business, into the hands of a competitor with a mobile-friendly website?
- Businesses that have mobile websites generally show up better in search engines like Google.
- Are you a lawyer? 95% of all lawyer websites are not mobile-optimized. A mobile website would place you ahead of virtually all your competition.
- 50% of all restaurant searches come from a mobile device. Can someone looking for a place to eat quickly access your website, read the menu, make a reservation, call or find your restaurant.
- Are you an automotive technician or auto body specialist? If someone breaks down, gets in a car accident, can’t get their car started, needs an oil change or flat tire repair in your area, can they easily navigate your website using their smartphone? People are impatient, especially when they are in stressful situations. 51% of mobile auto searches result in a purchase. Can you afford to drive away the people searching for your business from a mobile device, when half those people will likely turn into paying customers??
- 61% of MOBILE hotel bookings are for the same day. Someone who is on the road or on vacation and needs a place to crash for the night will most likely be searching for a hotel/motel using their phone. Are you welcoming potential guests with a user-friendly mobile website or are they going to move on to the next hotel/motel that is mobile optimized?